『I N T E R N A T I O N A L J O U R N A L O F J A PA N  A C A D E M I C  S O C I E T Y O F H O S P I T A L I T Y M A N A G E M E N T』 Vol.3 No.1 (March 2015)

Volume 3, Number 1
I N T E R N A T I O N A L J O U R N A L
O F J A PA N  A C A D E M I C  S O C I E T Y
O F H O S P I T A L I T Y M A N A G E M E N T
Vol.3 No.1 March 2015
CONTENTS                                       
Innovation of the Hospitality Industry
-Comparison of the lodging industry, bridal industry,
and elected hospitality management companies-
Genichi IGARASHI
A Study of the Competitive Advantage Service Strategy in Emerging Markets
-A Case Study of 5 Japanese Companies in Vietnam-
Toru FUJII
Lead User Methodology for Innovation :
A Case Study of Nissin Foods’ Cup Noodles
Sayaka SHIOTANI
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